Wednesday, November 12, 2014
There used to be a time where being able to speak multiple languages did not matter too much, but now is no longer that time. The fact is that the American Community Survey Report found over 20% of the population here in the United States has a native language other than English. Now more than ever, it is important to be accommodating to people who do not speak English.
Think of it this way: it is estimated that about 1.8 billion people on the planet speak English. That means that you are missing out on communicating with more than two-thirds of the world’s population. The Internet is quickly taking down boundaries, and companies are becoming more globalized every day. Being able to communicate with your customers in their native language shows respect. You also build better and stronger relationships when you are able to communicate effectively with your customers.
The business world has many ways that they can help welcome non-English speaking customers. One good idea is to hire bilingual or multilingual people. In the long run, this can come in handy within the United States and also during business trips (no need to hire an interpreter!). Along with this, using a multilingual answering service is another way you can embrace the changing voices within your customer contacts. No matter what you choose to do, your customers will appreciate you thinking of them and their needs.
If you are interested on reading more about being multilingual and the good service it provides, we recommend Cheryl Conner’s How Learning An Additional Language Could Influence Your Business. This article shares more facts about what the rest of the world is doing to accommodate the globalizing world, and what Americans need to do to catch up.